He chose 1 April to make the announcement. Bad timing, or a stroke of genius? Either way, it’s very real: Boris Way is taking his bow and making way for a brand-new project, ALAC. For a few weeks, the French DJ and producer’s followers had noticed something unusual on his…
For a few weeks, the French DJ and producer’s followers had noticed something unusual on his social media: a black profile picture, cryptic stories, total silence. The kind of signals that come before either a disappearance or a rebirth. It’s the second option.
Launched on 1 April, the announcement first sowed doubt. A complete rebrand on April Fools’ Day? Many hesitated. But no, Boris Way isn’t joking. After several years navigating the waters of electronic pop and mainstream dance, the artist has chosen to reset everything to build something more personal, more profound.
ALAC is a promise of authenticity. Far from formulas calibrated for mainstream playlists, the project heads towards immersive, emotional melodic house: soulful grooves, organic textures, melodies that settle in and don’t leave. The mood you’re looking for at 2am when you want to feel something you can’t quite name.
But ALAC isn’t just a sound. It is also a completely rethought visual aesthetic, designed to match the music, and a live approach centred on emotion and connection with the audience. A total project, then, not just a change of name.
The first single, “If You Want It”, comes out on 17 April. The first official act of this new era, and the first concrete glimpse of what ALAC has to say.
