From playlists that went viral to a label producing more than a hundred artists, discover how Lilly Era became one of the greatest success stories in music streaming. Though he keeps a fairly low profile, James now heads one of the largest independent playlist networks in the world. Known for his visionary electro productions…
Though he keeps a fairly low profile, James now heads one of the largest independent playlist networks in the world. Known for his visionary electro productions and prestigious collaborations, the English artist chose to put all the experience he gained in the music industry, as well as his forward-thinking vision, at the service of young talent. That is how Lilly Era was born.
Launched in 2020, with a particularly well-oiled marketing model and a powerful network, Lilly Era quickly earned its place among the most influential curators, especially on Spotify, the world’s leading platform. While the Swedish giant turned playlist creation into a real asset, it didn’t take Lilly Era long to turn it to its own advantage and gather nearly 300,000 followers across all its playlists.
A massive reach, with which Lilly is catching the eye of the whole world. Able to deliver an ultra-fast rise and propel artistic careers in just a few months, the curator turned independent label now works with a catalogue of more than a hundred producers, singers (…). Currently made up of a team of four people spread across the globe, including Mathias, a young Frenchman, Lilly Era is enjoying far greater success than its creator could have imagined, with nearly 200 million cumulative streams. At this rate, it could well become one of the best springboards out there.
